Social media is fastest vehicle of communocation, its like a wild pigeon that flys 280km/hr. Social media which contains social networks like facebook, twitter, linked in, My Space etc. Every company raced into having a facebook, twitter page, because it has the most influence and many people around the world are connecting and chatting through this social mediums.
Twitter is another social media which gives companies a chance to follow one another and to see what their competition is doing especially the PR Consultancies of Cape Town, its what they are doing now.
Social Media has four I's (Involvement, Interaction, Intimacy and Influence).
In all this Public Relations is moving from reactive to proactive to interactive,
meaning that Managers will be able to hear about events affecting their organisation immediately and they will be able to respond it. In this manner they have the power to correct all communication pollution, especially if they have someone whos constantly monitoring social media, like Virgin Mobile does and Bush Radio 89.5FM.
And another important factor that PR Managers should do is to measure social media to see if it has positive or negative impact regarding your organisation. And check if it adds value and what value does it add to your organisation. The other important factor is that by measuring social media , you are able to measure the company's brand or corporate reputation and so on.
Social media its a must have thing right now, if your organisation wants to stay on top of communication trends, and social media can bring traffic to your website, especially if you as the PR Manager, you must be able to use social media very effectively.
At the end of the day, it needs to be clear from the outset, what we want to achieve and how are we going to achieve it.
Social Media is an additional tool an organisation communicattion strategy.
Twitter is another social media which gives companies a chance to follow one another and to see what their competition is doing especially the PR Consultancies of Cape Town, its what they are doing now.
Social Media has four I's (Involvement, Interaction, Intimacy and Influence).
In all this Public Relations is moving from reactive to proactive to interactive,
meaning that Managers will be able to hear about events affecting their organisation immediately and they will be able to respond it. In this manner they have the power to correct all communication pollution, especially if they have someone whos constantly monitoring social media, like Virgin Mobile does and Bush Radio 89.5FM.
And another important factor that PR Managers should do is to measure social media to see if it has positive or negative impact regarding your organisation. And check if it adds value and what value does it add to your organisation. The other important factor is that by measuring social media , you are able to measure the company's brand or corporate reputation and so on.
Social media its a must have thing right now, if your organisation wants to stay on top of communication trends, and social media can bring traffic to your website, especially if you as the PR Manager, you must be able to use social media very effectively.
At the end of the day, it needs to be clear from the outset, what we want to achieve and how are we going to achieve it.
Social Media is an additional tool an organisation communicattion strategy.
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